Many sites these days are quick to point out when businesses make mistakes on social media and how it negatively impacts their brands. But it?s also a great idea to look to some companies doing a fantastic job on social media, and trying to derive some inspiration from their success.
This post details how 10 top brands have created a unique social media strategy, and at the end includes an infographic generously provided from infographic creation tool Venngage that allows you to vote on who you think is doing the best job on social.
Denny?s?embracing the weird
For lack of a better word, Denny?s social media presence is … different. ?America?s Diner? is perfectly content to say whatever it likes on social media, even when it doesn?t really pertain to its products. The company?s social media posts are silly, fun and never sound as if there was any corporate planning involved?which is likely what resonates with the younger audiences, making Denny?s a fan favorite for the younger generation.
where did he buy pancake shoes https://t.co/vN4fFi1SoN
? Denny’s (@DennysDiner) July 7, 2015
Oreo?creating amazing content
If you follow Oreo on social media, then the brand?s addition to this list should come as no surprise to you. Oreo must have an entire crew of designers on standby because it?s constantly churning out fresh, relevant content on its social sites. One of the brand?s best campaigns played out during Halloween of 2013, when Oreo created a Vine video series spoofing classic horror films featuring cookies.
Oreo, in Association with Milk, Presents: The Spilling. #OreoHorrorStories Now playing at https://t.co/O2zWHh5IgI #Halloween ? Oreo Cookie (@Oreo) October 29, 2013
Netflix?understanding its audience
It may be because Netflix has a plethora of data on its users, but it really seems like the company understands who its social audience is. Whether it?s a famous quote from one of its available titles, or a gif that summarizes how most of us feel about...