Statistically speaking, most mobile apps are destined to fail. In its 2014 Mobility Predictions, research firm Gartner estimated that less than .01 percent of mobile apps will be considered a financial success by their developers through 2018.
Yet still, we hunger for that chance to be the .01 percent. We long to build the platforms that our audiences become shamefully addicted to. The products they go to sleep and wake up with. The apps they resort to during an awkward elevator ride or on the toilet. The things their friends and family complain takes too much of their attention, until they start using them themselves. We aim to create apps that are downright awesome and take off like wildfire.
Sure, we all may not be the next Snapchat. But by taking a thoughtful approach to the design process and paying close attention to human behavior, you can help your app stand out from the masses.
1. Understand where you fit in
Before you even begin to think about your own app, take the time to understand where it will fit into this ultra-competitive landscape. What will it do differently or better (or both)" Download and use any and every app that is remotely similar to yours and take note of what you love and hate.
Be a creepy online stalker: chat with other like-minded app creators to discover their inspiration and challenges. If you spend a fair amount of time understanding whom your competitors truly are, you?ll be ideally situated to differentiate your own brilliant concept.
2. One hand or two"
Understanding the context of use for your product might be the most important thing when designing. Decide if your app is intended to be used on-the-go or leisurely. Is your user more likely to open this up while waiting in line for coffee or lounging on their sofa" This will determine if your app is a one-handed or two-handed app.
Leisure apps (games, reading, video, social networking) can afford to be a luxurious two-handed experience that can include compl...