While social media platforms have afforded us convenience in the line of communication, storytelling remains one of the most powerful tools to engage your customers to know your brand.
Advertising innovator and iconoclast Howard Gossage said that people do not actually read ads, but rather what would pique their interests. This is very much true today. With the advent of the Digital Age? and the rise of popular sites such as Facebook, Instagram, and Twitter ? it was only a matter of how you would be able to capture the interest of your prospective customers. And visual storytelling is one way to do it.
Proof" Visual storytelling has become a successful marketing trend being used by big businesses such as Starbucks and Dunkin Donuts. In a recent advertisement released by Starbucks, it revealed why its baristas intentionally made an error in spelling the name of its customers. This stratagem of Starbucks was to prompt its customers to share their experiences on social media, and in effect giving a boost on the promotion of the brand name. It was effective; baristas kept getting your name wrong, and you still kept posting it online.
Ed Woodcock, director of narrative at Aesop Agency, said that the Digital Age ushered in a year in which ?brand storytelling joined the mainstream.?
The infographic above shows the consumption levels among users on a daily basis. This very well shows that social media platforms have indeed become viable media in which to promote your products.
So here are 8 different ways to deliver an effective storytelling that would boost your brand:
1. Personalize your stories
Often you are told in story telling that you must deliver it as truthfully and honestly as possible, without beating around the bush. You want to get to the heart of the matter. William Bernbach said it best when he said that the most powerful element in advertising is the truth.
The same is true for visual storytelling. People want to listen to stories that they could rel...