Usamos cookies propias y de terceros para mejorar la navegación y mostrar publicidad personalizada según su navegación. Si continua navegando consideramos que acepta nuestra política de cookies.
Register your Blog
( What is this? )
I Home I More views Today I Videogames Videos I xxx I xxx I xxx I xxx I Register your Blog I

Does Snapchat Carry Hidden Pitfalls for Brands"

Videogames News
Add to Flipboard Magazine. Fuente: Inside Social Games - View all news from this site
Does Snapchat Carry Hidden Pitfalls for Brands" Does Snapchat Carry Hidden Pitfalls for Brands"

Does Snapchat Carry Hidden Pitfalls for Brands"

Snapchat is the ?it? platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest.
There?s no denying that the company has tapped into something consumers love and, as a result, brands have also fallen in love with Snapchat.
As appealing as the results may be; however, Snapchat carries a number of risks for chief marketing officers interested in tapping into the power of its platform. For brands, these risks range from violating the Children?s Online Privacy Protection Act (COPPA) to copyright violations to the dreaded naked Snap. Before brands jump in with both feet, they need to fully consider the risks involved.
Snapchat has succeeded in building incredible interest in user-generated marketing. The company has given marketers a seamless way to allow consumers?and, in particular, the highly prized millennial audience at that?to create branded content that the audience then shares with their peers. Since 2014, we have seen many brands experimenting with Snapchat:
The partnership McDonald?s reached with Snapchat in June 2015 was an early indicator that brands would seek to harness the power of user-generated marketing on Snapchat?s platform?despite the ephemeral nature of the messages.
Gatorade?s partnership with Snapchat is the most recent example of the platform?s advertising potential. Gatorade?s use of a custom Snapchat filter during this year?s Super Bowl allowed Snapchat users to virtually dowse themselves with gallons of Gatorade. The campaign generated more than 165 million impressions, proving that brands and agencies need to provide ways for consumers to tell authentic stories for themselves. Indeed, a broad mix of brands including GE, Starbucks, Target and Dunkin? Donuts has appeared on Snapchat with customized filters.
So where?s the problem"
The problem is that Snapchat provides no way for brands to monitor or manage the content being created in their name and with their brand?s assets incorporated. This means that there?s no way for a company to become aware of or take down offensive content that could be associated with its brand. Giving users unfettered access and control of brand assets and elements can make some marketers wary to hand over the reins to Snapchat and its users.
For example, Starbucks recently created a custom filter to support its new rewards program. It didn?t take long for users to use Snapchat?s Starbucks-branded filter to share videos expressing their hate for the new rewards program?probably not the engagement Starbucks had hoped for, especially after paying $350,000 to Snapchat, presumably with the explicit goal of improving the mixed reviews its loyalty program had gotten since its launch.
But how big a problem is this really"
It only takes one horribly gone wrong user-generated video or photo for a campaign to be completely derailed, hurting audiences and the brand alike. Imagine one selfie video taken wh...

Source of news: Inside Social Games
Source of publication: 29-04-2016 03:28
visto: 11

shared twitter
shared facebook

If you liked this article you might be interested in these..

Recommended Video section of our Videogames Videos - Watch More Videos in Videogames Videos

Call of Duty: Infinite Warfare ? Weapon Crafting Overview Trailer | PS4

Go TO TV Videogames Videos

If you liked this article you might be interested in these..

Mixer - UFO

These buffalo wings and blue cheese may lead to a close encounter of the third kind. Stream it or it didn\'t happen, at Mixer is the next g ...
28-05-2017 16:13

Here?s The Monster Hunter XX Switch Trailer

Earlier this week, it was revealed that the Monster Hunter series is headed to the Nintendo Switch. Now, we have the first trailer for the game! Ca ...
28-05-2017 16:02

Ultra Street Fighter II: The Final Challengers Review for Ni

When it comes to fighting games, the best 2D fighter, in my opinion, is the Street Fighter franchise. There have been many incarnations of Street Figh ...
28-05-2017 16:02

PS4, PSVR & PS Vita New Releases This Week: May 30, 201

Some of the biggest new releases this week include Tekken 7 and Lock’s Quest for PlayStation 4, Star Trek: Bridge Crew for PlayStation VR, and Ys O ...
28-05-2017 16:02

Super Rude Bear Resurrection Interview: Satisfying Investors

Super Rude Bear Resurrection is finally out on PS4 (check your local PSN), after what has felt like a wait time of forever. When I played it in late ...
28-05-2017 16:02

Bitsummit: Paper Garden Preview – Relaxing Fun (VR)

Paper Garden excels in doing what video games were created to do: provide simple fun. (Quick note because this is a PlayStation website: I played thi ...
28-05-2017 16:02

You’d Better Go Hard in the Paint, Son

A new report out of Japan indicates that you’d better go hard in the paint, son. The secretive report, acquired from inside sources, states that go ...
28-05-2017 16:02

Friday the 13th: The Game Review ? Favourite Worst Nightmare

A good slasher flick is sure to have a lot of blood, plenty of violence, and a lot of laughably dumb moments. All of that is definitely found in Frid ...
28-05-2017 16:02

Super Mega Baseball 2 Coming This September, Check Out a New

Super Mega Baseball 2, the sequel to Metalhead Software’s award-winning 2014 title, is releasing this September. The announcement was accompanied b ...
28-05-2017 16:02

Report: Sony May Have Snagged FIFA 18 Marketing Deal From EA

Electronic Arts’ FIFA is one of its highest-selling franchises, particularly in the European region, so it’s no surprise that console manufacture ...
28-05-2017 16:02

Phil Spencer Open to Releasing Microsoft’s Video Game

Xbox boss Phil Spencer has said that he’s open to releasing Microsoft’s video game streaming service, Mixer, on other platforms including PlaySta ...
28-05-2017 16:02

Quantum Break Dev Says Going Multi-Platform Is a “Logi

Quantum Break developer Remedy had been working with Microsoft for a decade when it announced that the studio was going multi-platform and had a new ...
28-05-2017 16:02

GameStop’s Q1 2017 Results Driven By Successful Switch

Video game retailer GameStop has released its first quarter earnings for the current fiscal year, and has reported a 2.3% growth in store sales, than ...
28-05-2017 16:02

Friday the 13th: The Game’s Known Launch Issues Are Be

We reported yesterday that Friday the 13th: The Game was experiencing launch issues due to heavy traffic. However, it appears that the problems exten ...
28-05-2017 16:02

Watch the Full-Length Trailer for LEGO Marvel Super Heroes 2

TT Games and Warner Bros. Interactive Entertainment have released the full-length trailer for LEGO Marvel Super Heroes 2, which is scheduled to relea ...
28-05-2017 16:02

LEGO Marvel Super Heroes 2 Official Announcement Trailer Rev

Warner Bros. Interactive Entertainment today released the Official Announcement Trailer for LEGO Marvel Super Heroes 2, featuring an expanded line-up ...
28-05-2017 16:01

Japan: Steins;Gate Elite And More Announced For Nintendo Swi

Update: It looks as though Anonymous;Code will definitely be Switch bound but Steins;Gate Elite & Robotics;Note DaSH are in production. However, platf ...
28-05-2017 16:01

Fire Emblem For Nintendo Switch Will ‘Breathe Life Int

One game that many are looking forward to on the Nintendo Switch is the next entry in the Fire Emblem franchise on Nintendo’s latest platform. Frenc ...
28-05-2017 16:01

Disgaea 5 On Nintendo Switch Includes Trophies From The Play

Nintendo Switch doesn’t have a system-wide achievement system, but that didn’t stop NIS America from implementing one of its own via Disgaea 5 Com ...
28-05-2017 16:01

The CEO Of NCsoft Has Bought Every Employee A Nintendo Switc

Employees at Guild Wars and Aion developer NCsoft were given a surprise this week when their CEO kindly decided to buy every employee at the company a ...
28-05-2017 16:01

Square Enix Says They Will Have Something To Say About Drago

Square Enix has been extremely secretive about the upcoming Nintendo Switch version of the highly anticipated Dragon Quest XI. They have spoken at len ...
28-05-2017 16:01

Nintendo America Produces Nintendo Switch How-To Series

Nintendo of America has started a new video series showing how to do various things with the Nintendo Switch console. The two videos produced thus far ...
28-05-2017 16:01

Nintendo Talks Splatoon 2 Online Voice Chat

The latest edition of UK gaming publication GamesTM contains an interview with the Splatoon 2 developers who discussed the game’s online voice chat ...
28-05-2017 16:01

Phantom Trigger Coming To Nintendo Switch This Summer

The Nintendo Switch is basking in indie titles and another has just joined the fray. The latest news is that Phantom Trigger, which is best described ...
28-05-2017 16:01

Japan: Dragon Quest X Launches On Nintendo Switch September

Square Enix announced earlier today that its popular MMO Dragon Quest X will be arriving on the Nintendo Switch on September 21st in Japan. The compan ...
28-05-2017 16:01

Everspace Is A Very Pretty Hybrid Of Roguelite And Freespace

Space in Everspace isn\'t some pitch-black abyss, darkness peppered with starlight. From the bright glare of suns and nebulae to the colored tails of ...
28-05-2017 16:00

This Week on Xbox: May 26, 2017

This week we get our first look at Far Cry 5, big updates are here for Beam, we dive deep into Destiny 2 and much more. ...
27-05-2017 16:11

Tekken 7 Opening Movie

The blood feud intensified, and the world was forced to take sides. Watch Tekken 7\'s official opening movie and get ready for the next battle in less ...
27-05-2017 16:11

Destiny 2 Game Preview

Larry Hryb sits down with Steve Cotton from Bungie to discuss what?s coming to Destiny 2, including new worlds, sub-classes, added matchmaking feature ...
27-05-2017 16:11

GWENT: The Witcher Card Game - Major Nelson Plays Against Xb

Watch Major Nelson battle Xbox One\'s Lydia in GWENT: The Witcher Card Game. There\'s even a special guest that could provide an advantage to one of t ...
27-05-2017 16:11

Mixer - Best. Cat. Ever.

Cat + Controller = Awesome. Stream it or it didn\'t happen, at Mixer is the next gen live streaming service that offers viewers real-time i ...
27-05-2017 16:11

Nintendo Switch How-To Series: How to Detach the Joy-Con Str

This video is a step-by-step process of how to detach the Nintendo Switch Joy-Con wrist straps. #NintendoSwitch #Nintendo Subscribe for more Ninten ...
27-05-2017 16:11

Nintendo Switch How-To Series: How to Attach the Joy-Con Str

This video is a step-by-step process of how to attach the Nintendo Switch Joy-Con wrist straps. #NintendoSwitch #Nintendo Subscribe for more Ninten ...
27-05-2017 16:11

ARMS Art Contest Winners Revealed! ? Nintendo Minute

Hi, we had a fun couple of weeks with ARMS! Last week after the ARMS Nintendo Direct, we asked you guys on Twitter to submit your best ARMS fan art. T ...
27-05-2017 16:11

Ultra Street Fighter II - Battle Tactics ? Nintendo Switch

Whether you?re a seasoned veteran or humble beginner, this video will teach you some useful tactics that?ll give you the edge in battle! Ultra Street ...
27-05-2017 16:11

Far Cry 5 - Announce Trailer | PS4

Far Cry comes to America in the latest installment of the award-winning franchise. Welcome to Hope County, Montana. When your arrival incites the cul ...
27-05-2017 16:09

Far Cry 5 -The Resistance: Nick Rye Trailer | PS4

Throughout the hills, valleys, and townships of Hope County, civilians of all walks have joined forces to resist against the cult, and rid their land ...
27-05-2017 16:09

Far Cry 5 - The Resistance: Pastor Jerome Jeffries Trailer |

Throughout the hills, valleys, and townships of Hope County, civilians of all walks have joined forces to resist against the cult, and rid their land ...
27-05-2017 16:09

Far Cry 5 - The Resistance: Mary May Trailer | PS4

Throughout the hills, valleys, and townships of Hope County, civilians of all walks have joined forces to resist against the cult, and rid their land ...
27-05-2017 16:09

Titanfall 2 - Monarch's Reign Gameplay Trailer | PS4

Get ready to roll out the red carpet for the latest DLC pack coming to Titanfall 2: Monarch? ...
27-05-2017 16:09



Would you like your blog and posts leave here?


News most viewed Today

Rogue Outlaw Hidden Artifact. Bug

Rogue Outlaw Hidden Artifact. Bug

Pretty simple trick, you need the secret appearance unlocked of either assassination or subtly to do this trick, also another color of the hidden artifact.Unlock secret appearance for any of your artifact.Unlock their new color (do 200 local quests... -
7 Days to Die Update 1.07 Today on PS4 & Xbox One Includes Fixes, Distant Terrain Option

7 Days to Die Update 1.07 Today on PS4 &...

Now rolling out on PlayStation 4 and Xbox One, 7 Days to Die update 1.07 fixes more issues within the game, while also adding a Distant Terrain setting that allows you to see terrain in the distance. To turn this option on, go to Options > Video >... -
STALKER: Lost Alpha mod video shows the promise of an expanded Chernobyl

STALKER: Lost Alpha mod video shows the promi...

People are never satisfied with what they’ve got. That’s okay, we’re an aspirational species. Although, I do question the healthiness of that impulsion when it comes to STALKER: Lost Alpha. It’s being created by a group... -
Pocket Rumble Developer Explains Why They Missed Their Release Date

Pocket Rumble Developer Explains Why They Mis...

Pocket Rumble was announced with a March release date at an indie themed Nintendo Direct. However, it’s now April and the game has yet to arrive. While the developers have already apologised for the delay, they have now explained what is causing... -
'Table Tennis Touch' Version 2.0 Update Adds Local and Online Multiplayer and Much More

'Table Tennis Touch' Version 2.0 Update Adds ...

As we learned this past June, the developers of stunning table tennis simulator Table Tennis Touch [ -
Survival gets serious in The Long Dark

Survival gets serious in The Long Dark

Last week I wrote about the problem with survival games. Some of you loved the idea of the hypothetical game I described?which sidelines monsters and overt danger for a more atmospheric battle against the elements?and some of you thought I was... -
Rocket League Dev Says a “High Percentage” of Console Gamers Prefer Physical Games Over Digital

Rocket League Dev Says a “High Percenta...

The debate of whether digital video game releases are overtaking physical has been a contentious one, with many arguing that data presented in favor of the digital market is often skewed. Developers themselves have varying perspectives on this but... -
Just Bones

Just Bones

In Just Bones, you play the role of a skeleton who wants to become human again. You used to be a powerful mage until one of your dangerous experiments failed and caused an explosion that destroyed your body to pieces. The only part of your body that... -
Destiny Gunsmith Armsday Orders and Test Weapons for March 22, 2017 Listed

Destiny Gunsmith Armsday Orders and Test Weap...

It’s Wednesday, which means it’s time for another Destiny Armsday Foundry Orders and Test Weapon list here on PlayStation LifeStyle. Grind your Gunsmith reputation to level 1 or higher using the weapon bounties for access to new cool weapons.... -
Ghost Recon Narrowly Beats Horizon Zero Dawn to Become March’s Best-Selling Game in UK

Ghost Recon Narrowly Beats Horizon Zero Dawn ...

Tom Clancy’s Ghost Recon: Wildlands narrowly beat PlayStation 4 exclusive Horizon Zero Dawn to become UK best-selling game for the month of March, according to tracking service GfK. Nintendo’s Legend of Zelda: Breath of the Wild took third... -

More Blogs

Videogamesclub Blogs
- Insert Blog



[email protected]
- Portuguese
- Italian
- French
- Germany
- English
- Spanish