The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to ?the entire global advertising and marketing community.?
Facebook said in a Facebook for Business post that it has been testing Facebook Creative Hub with more than 30 agencies since announcing it at Cannes Lions.
The social network added that it also introduced an Inspiration Gallery to showcase examples of successful creative across Facebook and Instagram.
Facebook said when it initially announced Facebook Creative Hub in June:
The use of mobile devices is increasing. People consume content on mobile in fundamentally different ways than they do on other channels. Creativity is a critical component of building successful mobile marketing, but it can be difficult for the creative community to stay up to date with quickly developing technology. Creative agencies need a way to understand the different tools and formats, preview and share mock-ups with stakeholders and collaborate on and experiment with content creation. That?s why we?re launching the Creative Hub.
This new, online interface will be a sandbox where agencies can play with different ad formats for online and mobile and experiment with what works best. Most ad creation happens on desktop but is experienced on mobile. The Creative Hub gives ad creators an easy way to preview their work in a dynamic mobile feed. They can also share these mock-ups with stakeholders through a preview URL. The Creative Hub will also provide inspiration with an easy-to-navigate repository of case studies and great content.
And the social network detailed the following uses for Facebook Creative Hub in its Facebook for Business post:
Be inspired: The Creative Hub’s new Inspiration Gallery allows you to easily discover what other brands and agencies have created on both Facebook and Instagram, across our creative formats including 360 video, carousel, Canvas and video. Discover ...