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Facebook News Feed: Friends and Family First, Core Values

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Add to Flipboard Magazine. Fuente: Inside Social Games - View all news from this site
Facebook News Feed: Friends and Family First, Core Values Facebook News Feed: Friends and Family First, Core Values

Facebook News Feed: Friends and Family First, Core Values



Friends and family come first in Facebook?s News Feed, as the social network detailed the latest tweak to its algorithm and detailed the values that guide that algorithm.
Engineering director Lars Backstrom announced the algorithm update in a Newsroom post, saying that posts from friends will be ranked higher in News Feed than posts from pages. He wrote:
Our top priority is keeping you connected to the people, places and things you want to be connected to?starting with the people you are friends with on Facebook. That?s why today, we?re announcing an upcoming change to News Feed ranking to help make sure you don?t miss stories from your friends.
We?ve heard from our community that people are still worried about missing important updates from the friends they care about. For people with many connections, this is particularly important, as there are a lot of stories for them to see each day. So we are updating News Feed over the coming weeks so that the things posted by the friends you care about are higher up in your News Feed.
As for the change?s impact on pages, Backstrom wrote:
Overall, we anticipate that this update may cause reach and referral traffic to decline for some pages. The specific impact on your page?s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through page posts. We encourage pages to post things that their audiences are likely to share with their friends. In a separate Newsroom post, vice president of product management for News Feed Adam Mosseri explained the core values that help guide adjustments to the News Feed algorithm.
Mosseri stressed that friends and family remain the top priority, and he added that News Feed should inform and entertain, not favor specific sources or ideas and remain authentic and customizable by its users.
Highlights from Mosseri?s post follow:
People expect the stories in their feed to be meaningful to them?and we have learned over time that people value stories that they consider informative. Something that one person finds informative or interesting may be different from what another person finds informative or interesting?this could be a post about a current event, a story about your favorite celebrity, a piece of local news or a recipe. We?re always working to better understand what is interesting and informative to you personally, so those stories appear higher up in your feed.
We?ve also found that people enjoy their feeds as a source of entertainment. For some people, that?s following a celebrity or athlete; for others it?s watching Live videos and sharing funny photos with their friends. We work hard to try to understand and predict what posts on Facebook you find entertaining to make sure you don?t miss out on those.
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Source of news: Inside Social Games
Source of publication: 30-06-2016 03:28
visto: 21

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