Facebook page administrators can turn to the social network?s page insights to see how their pages are performing, but how can they tell whether their numbers are strong or lacking"
Facebook Page Analyser, a new tool from social analytics and reporting firm Locowise, compares the performance of Facebook pages against that of 5,000 similar pages to give page admins a sense of which areas they are strong in, and which need tweaking or improvements.
Facebook Page Analyser highlights metrics including like growth, reach, engagement, advertising performance and unlikes.
Locowise said in a blog post introducing Facebook Page Analyser:
How quickly is my page growing" If the total page size is an important objective for you, then slow growth means that you should take a look at your strategy and see where you can improve to gain more page likes. Do you need a stronger call to action on your home page" Should you let your customer database know about your page" Is paid advertising a solution for you"
How many of the people that like my page do I reach through my content" The number of people that are reached by your content is important for getting your message across to your existing audience. If this number is lower than the average, you need to look into content that you are publishing and the way you are publishing it. For example, can you publish posts on a more suitable day and time where more of your audience is online"
How many of the people that I reach actually engage with the content" The number of people engaging with your content is the measure of quality of the content that you post. If this number is low, you need to take a serious look at the content you are creating for your Facebook page. Can you get better at copywriting" Can you use more visually appealing videos and graphics" Can you make your content more engaging by asking questions, stating interesting facts or running exciting competitions"