Instagram had a big year in 2016, and Robert Katai, visual marketer and brand evangelist for online banner creator Bannersnack, summed it up in infographic form.
Milestones achieved by the Facebook-owned photo- and video-sharing network in 2016 included:
600 million monthly active users.
300 million daily active users.
500,000 global advertisers.
60 percent of users learn about brands on Instagram.
75 percent take action after seeing Instagram posts.
50 percent follow businesses on Instagram.