Two days before the big reveal of Call of Duty: Black Ops 3 on Sunday, along with hands-on previews from journalists that got to see the game a week earlier, images of promotional materials from GameStop were posted showing a ton of information about the game. This undercut Treyarch?s big moment on Sunday. These kinds of leaks aren?t just isolated to this incident, however. They are a big problem in the industry.
Chandler: The popularity of the entertainment industry has the side effect of fans being rabid for more information. Whether it?s scraping together every possible clue about an upcoming release in the Marvel Cinematic Universe, or looking for spoilers about what may happen on upcoming episodes of a TV show, the fans will seek out every bit of information they can get prior to the release of a product. In addition to those looking for details are those who actually have that information, and want to be the first to leak it for some kind of 15 minutes of fame on the internet.
This is no more true than in the games industry, where we find ourselves with new leaks of information on upcoming games every other week or so. The average fan may just see these leaks as a great way to get details on titles that they are excited about, but the fact is these leaks have a much more damaging impact on game creators than we know.
This last week?s Black Ops 3 leak is a great example. From the couple of images posted and the little bit of information they had to go on, people suddenly assumed they knew everything about the game. I had been sitting on a lot of information about Black Ops 3 for a week, and now everyone was talking about it, some of it right, and some of it wrong. But I couldn?t say a word. I was under NDA and respected Activision and Treyarch asking that we not talk about it until after the official reveal. The leak took the attention away from the official reveal and early previews, and unfairly gave traffic to those who posted the leaks, making the offic...