Sony’s investment in Star Wars Battlefront doesn’t end when the game ships next week, according to PlayStation Group Marketing Manager Lauren Bradley.
In outlining the third-party support of DICE’s shooter, Bradley offered new details about the partnership between EA and Sony during an interview with MCV UK, and how it extends to “every element of the campaign.”
We are partnered with EA on every element of the campaign. Since E3, we?ve worked together supporting regular asset drops, joint stands at events like Gamescom and EGX, and this will continue.
Beyond that, the marketing executive also expanded on the company’s post-launch plans for Battlefront. Pointing to the release of J.J. Abrams’ The Force Awakens on December 18, Bradley expects a “second wave of sales” shortly after the sequel’s arrival, while the growing number of shooter fans on PS4 ought to ensure that interest remains at a fever-pitch well into 2016.
The film release gives us an unique opportunity to see a second wave of sales. This generation, the shooter audience is tending to switch over to PS4, so we?ve got high expectations for both launch and into next year.
Star Wars Battlefront is slated to hit PlayStation 4 on November 10. Until then, you can catch the shooter’s new live-action trailer for earlier today. Now with 100% more Anna Kendrick.
[Source: MCV UK]
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