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What Can You Measure on Twitter"

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Add to Flipboard Magazine. Fuente: Inside Social Games - View all news from this site
What Can You Measure on Twitter" What Can You Measure on Twitter"

What Can You Measure on Twitter"

You?re getting lots of retweets, clicks and eyeballs on your tweets. You know your Twitter account is doing great things for your brand ? but you just can?t exactly explain how.
If you?ve been struggling to explain the value of Twitter to the higher-ups, you?re probably not measuring results well (or at all). In order to know what?s working and what?s not when it comes to all of that tweeting you?re doing, you?ve got to set objectives and define the metrics that you will measure to see how close you are to hitting them.
Here is a list of what you can measure on Twitter, and what each one will tell you about your successes–and where you need to improve.

Account growth: How many new followers you are adding each day/week/month. Useful for objectives like brand awareness. Retweets: The number of retweets each of your tweets receives. Useful for objectives like reach, brand awareness, engagement with customers.
Favorites: The number of favorites each of your tweets receives. Useful for objectives like brand awareness, engagement with customers.
Replies: Who is replying to your tweets" What are they saying to/about your brand" Useful for objectives like engagement with customers, brand sentiment.
Mentions: The number of times your account is mentioned by others. Useful for objectives like brand awareness, engagement with customers.
Clicks on URLs: The number of clicks on a website you shared. Useful for objectives like website traffic from social media, customer...
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What Can You Measure on Twitter" What Can You Measure on Twitter"


Source of news: Inside Social Games
Source of publication: 30-04-2016 03:28
visto: 4

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