The holidays are a feel-good, yet extremely stressful, time of the year. The weather gets colder as cheeks look rosier, the holiday spirit is in the air and money is emptying out of pockets left and right. And the holiday ads" They are everywhere.
Coca-Cola’s polar bears are slipping and sliding in the snow enjoying the savory drink, while the Campbell?s snowman is yet again melting into a young boy enjoying his soup. These ads just keep pulling us in year after year.
Why" It?s because these brands simply do marketing well and their videos shine as bright as the lights on the Christmas tree.
As new media, like the internet and social platforms, are on the rise, brands take advantage of the vast audiences they can tap into through online video. Although holiday commercials can still be seen on TV, advertisers are using online video in order to create a deeper connection with their viewers by encouraging dialog in comments and gaining enough engagement to make videos go viral.
Especially during the holidays, brands are using video to tell a story, rather than blatantly using product placement to generate sales. It?s this storytelling that keeps viewers glued to their screens and watching the story unfold.
Brands have tackled all kinds of angles to tell a holiday story and draw engagement. So how can advertisers set their brand ahead of the crowd" Let?s look at some examples of 2016 holiday videos that have been making waves and grabbing attention.
A timely angle
Most holiday videos promote a feeling of togetherness, but British retailer and e-commerce platform Marks & Spencer added a modern twist to get its message across: Mrs. Claus. The creative minds behind this three-minute video not only tapped into the holiday spirit through amazing cinematography and feel-good music, but took the timely angle of female leadership front and center.
Mrs. Claus is usually more of a background character, but here she takes the spotlight in order to help ...