Usamos cookies propias y de terceros para mejorar la navegación y mostrar publicidad personalizada según su navegación. Si continua navegando consideramos que acepta nuestra política de cookies.
Register your Blog
( What is this? )
I Home I More views Today I Videogames Videos I xxx I xxx I xxx I xxx I Register your Blog I
 

Instagram Ad Plans Highlight Facebook?s Q2 2015 Earnings Call

-
Videogames News
 
Add to Flipboard Magazine. Fuente: Inside Social Games - View all news from this site
Instagram Ad Plans Highlight Facebook?s Q2 2015 Earnings Call Instagram Ad Plans Highlight Facebook?s Q2 2015 Earnings Call

Instagram Ad Plans Highlight Facebook?s Q2 2015 Earnings Call



Facebook held its second-quarter earnings call after market close Wednesday, and chief operating officer Sheryl Sandberg spent a healthy chunk of time discussing advertising on Instagram.
The social network provided some general usage stats, saying in an email that users are spending an average of 46 minutes per day on Facebook, Messenger and Instagram, and adding that the end-quarter total of 1.49 billion monthly active users represented one-half of the world?s online population.
Facebook added that 65 percent of its users return daily, and that 450 million of its users actively use events, creating more than 16 million events each month, and that its groups feature is used by 850 million people per month.
Co-founder and CEO Mark Zuckerberg shared much of that information in his opening remarks during Wednesday?s earnings call:
Several products in the Facebook application are reaching global scale, too, now with more than 450 million people using events each month and more than 850 million people using groups. And when it comes to time spent across Facebook, Messenger and Instagram, people are now spending more than 46 minutes per day on average, and that doesn’t include WhatsApp.

As for Instagram ads, Sandberg mentioned during her opening remarks that more advertisers will gain access ?over the coming months,? with new features and better targeting, as well, and she also responded to two analysts? questions on the subject.
During her opening remarks, Sandberg said: We continue to make progress with ads on Instagram. In the second quarter, we launched Instagram ads in Brazil, Germany and Japan. We also introduced additional capabilities for marketers, including carousel ads on Instagram, which brands are using in creative ways–for example to showcase a spring fashion collection, gradually reveal a full panorama or show different views of a location. Over the coming months, Instagram ads will be available to more advertisers with new formats, better targeting and the ability to buy online, as well as through third-party planners. As we ramp Instagram ads, we remain focused on quality and relevance to ensure the best experience for people and the highest performance for marketers. And as always, our highest focus is on the consumer experience with Instagram.
When pressed for more details by JPMorgan Securities analyst Douglas Anmuth, Sandberg responded:
On Instagram, we are opening up to more advertisers. I talked about some of our global rollouts in the past quarter. We’re also opening up more capabilities, which means more formats like direct response, more ways to buy, like self-serve. That said, and it’s important to understand this: While we think there’s a lot of interest and great opportunity, we’re going to be really thoughtful and strategic about how we ramp revenue. Instagram remains small relative to Facebook, and it’s going to really take time to have significant impact on our growth.
Goldma...
facebook: https://www.facebook.com/gamesandtrailerscom
twitter: https://twitter.com/gamesandtrailer

Source of news: Inside Social Games
Source of publication: 31-07-2015 03:28
visto: 2

shared twitter
shared facebook

If you liked this article you might be interested in these..

------------------------------------------------------------------------------------------------------------
Recommended Video section of our Videogames Videos - Watch More Videos in Videogames Videos

Splatoon ? U.S. Inkling Open Finals - Wii U

Go TO TV Videogames Videos

If you liked this article you might be interested in these..


Mixer - Double Rainbow



We all know what\'s at the end of a rainbow, but what about a double rainbow" Mixer is the next gen live streaming service that offers viewers real-ti ...
29-05-2017 16:12

Fire Emblem Echoes: Shadows of Valentia ? Lost Altars Pack



A set of ten altars that grant power beyond normal human limits to those that are worthy. Each of these maps allows a character that has reached their ...
29-05-2017 16:12

FIRE EMBLEM ECHOES: SHADOWS OF VALENTIA – LOST ALTARS



A set of ten altars that grant power beyond normal human limits to those that are worthy. Each of these maps allows a character that has reached thei ...
29-05-2017 16:03

Natsume Says They Will Please Nintendo Fans Come E3



Natsume, the publishers behind the POPULAR Harvest Moon franchise, have teased Nintendo fans on Facebook regarding their E3 plans for next month. The ...
29-05-2017 16:03

Mighty Gunvolt Burst Off-screen Footage (Switch)



Another interesting video taken during BitSummit 2017 last week,  with Inti Creates showcasing Mighty Gunvolt Burst running on Switch. You can find so ...
29-05-2017 16:03

YouTube Wii Support Ends This June



Is anyone still using its Wii for consuming YouTube content" Well, Support for the YouTube app on Wii is ending in the near future. An official notice ...
29-05-2017 16:03

Research and Destroy Dev Wants A Switch Port



Research and Destroy, a real-time strategy game from Implausible Industries, was one out of many indie games that were playable at BitSummit in Japan ...
29-05-2017 16:03

Anonymous;Code Announced For Switch



Mages announced the development of Anonymous;Code for the Nintendo Switch! The following announcement happened at the Chiyo-St. Live 2017 ?Genesis- ev ...
29-05-2017 16:03

GoNNER Out In North America On June 8



With GoNNER already having an official release date for the the European Switch eShop (June 1), it was just a matter of time until learning more about ...
29-05-2017 16:03

Phantom Trigger Coming To Switch This Summer



Phantom Trigger has been officially announced for the Nintendo Switch. Some of you may remember tinyBuild?s Alex Nichiporchik’s suggestions about Ph ...
29-05-2017 16:03

Monster Hunter XX YouTube Commercial (Switch)



Nintendo’s official Japanese YouTube channel has now a brand new Monster Hunter XX commercial featured on their upload list. The game was announced ...
29-05-2017 16:03

HORI Switch Pro Controller has a Cool Special Feature (But L



HORI is a popular manufacturer of gaming accessories, and it has no shortage of Switch-branded products. The company will be bringing out a new access ...
29-05-2017 16:03

Nintendo Switch HDMI Issue on Samsung TVs will be Patched So



The Nintendo Switch has had a few hiccups since launch like de-syncing Joy-Cons, scratched screens from the dock, and units being warped, but this iss ...
29-05-2017 16:03

Cars 3: Driven to Win ? Switch Filesize



The upcoming Disney/Pixar movie Cars 3 will be getting a videogame counterpart released alongside it?Cars 3: Driven to Win. The game has been announce ...
29-05-2017 16:03

The Witcher 3: Wild Hunt Soundtrack Getting an Exclusive Vin



The Witcher 3: Wild Hunt‘s soundtrack is undoubtedly one of the best in recent years and if you enjoyed listening to those tunes while slaying mons ...
29-05-2017 16:02

Overwatch Anniversay Event Loot Boxes Criticized, Blizzard R



Overwatch‘s Anniversary Event came with its own set of exclusive items that players have noted are so expensive compared to previous events that it ...
29-05-2017 16:02

The Last of Us Modder Replaces Joel With Tess, Watch the Res



Ever wonder what it would be like to play as Tess instead of Joel in The Last of Us" YouTuber Freako (via Kotaku) actually decided to mod the game a ...
29-05-2017 16:02

Far Cry 5 Allows Players to Traverse Its World Freely, Ubiso



Ubisoft wants Far Cry 5 to give players more freedom in how they traverse the world and meet people, allowing them to create different moment-to-mome ...
29-05-2017 16:02

Square Enix Shows New Dragon Quest XI Gameplay, Announces DQ



Just before the weekend, Square Enix showed off some new Dragon Quest XI: In Search of Departed Time gameplay alongside announcing the Japanese retai ...
29-05-2017 16:02

Battlefield 1 May Update Adjusts Bayonet, Tweaks Operations



Battlefield 1 is getting a major update in May, which DICE recently previewed via a livestream event. While it doesn’t add a ton of new content, th ...
29-05-2017 16:02

[Review Revisited] Hyperdimension Neptunia Re;Birth2: Sister



Hyperdimension Neptunia Re;Birth2: Sisters Generation is a game Ceidz and I had a chance to double review for the site. It is an enhanced remake of th ...
29-05-2017 16:02

A Fire Emblem Heroes Bridal Blessings Event Has Been Announc



It seems as though many of you are still playing the addictive Fire Emblem Heroes on your mobile devices. To entice more people to participate Nintend ...
29-05-2017 16:01

Here’s Capcom’s Recent Nintendo Switch Comments



Capcom COO Haruhiro Tsujimoto recently spoke at length about the Nintendo Switch with Japanese publication Toyo Keizai. The initial translation which ...
29-05-2017 16:01

Wii YouTube Support Will Cease On June 30th



Those of you who have booted up your Wii console recently and have ventured over to the YouTube application will have noticed that there’s a message ...
29-05-2017 16:01

Here’s A Look At The Monster Hunter XX Nintendo Switch



Japanese gamers will no doubt be excited to hear that there’s a special edition Monster Hunter XX Nintendo Switch edition coming their way. The bund ...
29-05-2017 16:01

It Would Appear As Though Ever Oasis Will Get A Demo On Nint



Ever Oasis, the upcoming adventure RPG for the Nintendo 3DS, should be getting a demo according to recently discovered marketing materials. The news w ...
29-05-2017 16:01

“Huge Announcement” Taking Place This Thursday F



We recently heard that “something big” is coming to the Nintendo Switch version of NBA Playgrounds. However, we now know that whatever this tease ...
29-05-2017 16:01

Natsume Says They Have Exciting E3 Plans Which Will Please N



Natsume, the publishers behind the beloved Harvest Moon franchise, have teased fans on Facebook regarding their E3 plans for next month. In their ?Sta ...
29-05-2017 16:01

Nintendo Shows Behind-The-Scenes Look At How Zelda Brooklyn



One of the most impressive marketing stunts Nintendo ran for The Legend of Zelda: Breath of the Wild on the Nintendo Switch and Wii U was the glorious ...
29-05-2017 16:01

Here’s A Look At Golf Story For Nintendo Switch



There’s plenty of interesting and intriguing indie titles coming to the Nintendo Switch and the upcoming Golf Story is one of them. The sprite based ...
29-05-2017 16:01

Financial Times Source Says Nintendo Has Ordered Production



There’s no doubt that the Nintendo Switch has proved to be a highly sought after video game system. Sources for the Financial Times have told the pu ...
29-05-2017 16:01

Mixer - UFO



These buffalo wings and blue cheese may lead to a close encounter of the third kind. Stream it or it didn\'t happen, at mixer.com. Mixer is the next g ...
28-05-2017 16:13

Here?s The Monster Hunter XX Switch Trailer



Earlier this week, it was revealed that the Monster Hunter series is headed to the Nintendo Switch. Now, we have the first trailer for the game! Ca ...
28-05-2017 16:02

Ultra Street Fighter II: The Final Challengers Review for Ni



When it comes to fighting games, the best 2D fighter, in my opinion, is the Street Fighter franchise. There have been many incarnations of Street Figh ...
28-05-2017 16:02

PS4, PSVR & PS Vita New Releases This Week: May 30, 201



Some of the biggest new releases this week include Tekken 7 and Lock’s Quest for PlayStation 4, Star Trek: Bridge Crew for PlayStation VR, and Ys O ...
28-05-2017 16:02

Super Rude Bear Resurrection Interview: Satisfying Investors



Super Rude Bear Resurrection is finally out on PS4 (check your local PSN), after what has felt like a wait time of forever. When I played it in late ...
28-05-2017 16:02

Bitsummit: Paper Garden Preview – Relaxing Fun (VR)



Paper Garden excels in doing what video games were created to do: provide simple fun. (Quick note because this is a PlayStation website: I played thi ...
28-05-2017 16:02

You’d Better Go Hard in the Paint, Son



A new report out of Japan indicates that you’d better go hard in the paint, son. The secretive report, acquired from inside sources, states that go ...
28-05-2017 16:02

Friday the 13th: The Game Review ? Favourite Worst Nightmare



A good slasher flick is sure to have a lot of blood, plenty of violence, and a lot of laughably dumb moments. All of that is definitely found in Frid ...
28-05-2017 16:02

Super Mega Baseball 2 Coming This September, Check Out a New



Super Mega Baseball 2, the sequel to Metalhead Software’s award-winning 2014 title, is releasing this September. The announcement was accompanied b ...
28-05-2017 16:02

 

 



Would you like your blog and posts leave here?


 
         

News most viewed Today

Five Nights at Freddy’s Mod for Minecraft 1.8.9, 1.7.10 and 1.7.2

Five Nights at Freddy’s Mod for Minecra...

The popular horror game, Five Nights at Freddy’s has finally found its way into Minecraft. The Five Nights at Freddy’s Mod for Minecraft is actually an incredibly detailed and well developed mod which does its best to implement a nice looking,... -
Survival-quest ZARYA-1 STATION

Survival-quest ZARYA-1 STATION

Zarya - 1 is a survival text based quest with elements of science fiction, horror, and occasional humor. In this game you will be able to alter the story by making choices, creating your very own adventure.Survival-quest ZARYA-1 STATION l... -
'Zombie Gunship Survival' Is in Soft Launch in the Philippines

'Zombie Gunship Survival' Is in Soft Launch i...

I spent quite a lot of time playing Zombie Gunship [check it out now here. If you don\'t have a Philippines account, use our soft launch guide. -
2K, GameStop Launch WWE SuperToken in Stores

2K, GameStop Launch WWE SuperToken in Stores

2K and GameStop have announced the release of WWE SuperToken in GameStop?s retail locations around the U.S. The collectible tokens give users in-game content within 2K?s mobile collectible card game, WWE SuperCard. This release allows players to... -
The Incredible Adventures of Van Helsing: Extended Edition Releases Next Week

The Incredible Adventures of Van Helsing: Ext...

The Incredible Adventures of Van Helsing originally released on PC in May of 2013, and now nearly four years later the definitive version of the game is coming to consoles. The Extended Edition of the action-RPG will include all of the DLC that... -
Gamescom: Here’s A Look At The English Version Of Xenoblade Chronicles X

Gamescom: Here’s A Look At The English ...

As promised Nintendo Europe streamed 40 minutes worth of footage from the forthcoming Gamescom. The footage is of the English build of the game which isn’t coming out until December. The video includes an obligatory walkthrough of the expansive... -
Razer reveals Project Christine, a modular gaming PC, at CES 2014

Razer reveals Project Christine, a modular ga...

We?re in the midst of CES 2014?s gadget and computer hardware information avalanche and it?s starting to get a little difficult to separate the exciting announcements from the announcements we?ll forget about before the show?s over. For example,... -
New PS4 Pro 4K Games Trailer Features God of War, Gran Turismo Sport

New PS4 Pro 4K Games Trailer Features God of ...

Titled ‘Dynamic 4K Games Only On PlayStation’, Sony released a new 60-second trailer today that highlights four PlayStation-exclusive games playable in dynamic 4K on PS4 Pro with a 4K display. Horizon Zero Dawn and MLB The Show 17 are already... -
10 Million Pokemon Have Been Exchanged in Wonder Trade

10 Million Pokemon Have Been Exchanged in Won...

Game Freak director Junichi Masuda has confirmed in an event in Spain that Pokemon X and Y players have exchanged 10 million Pokemon online. These exchanges have been going on in Wonder Trade, where you are connected online to a random trainer from... -
Rocket League Is Adding a Custom Training Mode

Rocket League Is Adding a Custom Training Mod...

While a lot of Rocket League‘s charm is due to how easy it is to pickup and play, it’s also very difficult to master. Thankfully, developer Psyonix are going to make it a bit easier to learn the minutia in their vehicle soccer game. This will... -

More Blogs

Videogamesclub Blogs
- Insert Blog

 

 

Contact:
[email protected]

 

  videogamesclub.net:
- Portuguese
- Italian
- French
- Germany
- English
- Spanish

 

videogamesclub.net