Facebook held its second-quarter earnings call after market close Wednesday, and chief operating officer Sheryl Sandberg spent a healthy chunk of time discussing advertising on Instagram.
The social network provided some general usage stats, saying in an email that users are spending an average of 46 minutes per day on Facebook, Messenger and Instagram, and adding that the end-quarter total of 1.49 billion monthly active users represented one-half of the world?s online population.
Facebook added that 65 percent of its users return daily, and that 450 million of its users actively use events, creating more than 16 million events each month, and that its groups feature is used by 850 million people per month.
Co-founder and CEO Mark Zuckerberg shared much of that information in his opening remarks during Wednesday?s earnings call:
Several products in the Facebook application are reaching global scale, too, now with more than 450 million people using events each month and more than 850 million people using groups. And when it comes to time spent across Facebook, Messenger and Instagram, people are now spending more than 46 minutes per day on average, and that doesn’t include WhatsApp.
As for Instagram ads, Sandberg mentioned during her opening remarks that more advertisers will gain access ?over the coming months,? with new features and better targeting, as well, and she also responded to two analysts? questions on the subject.
During her opening remarks, Sandberg said:
We continue to make progress with ads on Instagram. In the second quarter, we launched Instagram ads in Brazil, Germany and Japan. We also introduced additional capabilities for marketers, including carousel ads on Instagram, which brands are using in creative ways–for example to showcase a spring fashion collection, gradually reveal a full panorama or show different views of a location. Over the coming months, Instagram ads will be available to more advertisers with new formats, better t...