I’ve gotten this question dozens, if not hundreds of times. So let’s settle this issue, once and for all, with a definitive post.
If any of these answers is not an enthusiastic yes, then your answer is no:
Are you willing to transparently share the best of your knowledge for years with no expectation of immediate return"
Do you have deep knowledge in a particular field, backed up by a network of similar people"
Are you willing to spend your own money promoting your content across different networks and perhaps get a virtual assistant to help"
Are you willing to build up a mailing list, whether MailChimp, Constant Contact or Infusionsoft, to build training sequences"
Are you regularly blogging, as in once a week for the last 6 months"
Do you have a clear mission ? the why that drives you and attracts others join your cause"
The impulse to buy a puppy for Christmas shouldn’t be the same one to create a public figure or brand page.
That puppy will be a full-grown dog soon enough, if you take care of it and consider the time commitment.
Just having a Facebook page won’t grant you a magical surge of traffic, any more than putting up a random website. The same is true for Twitter, YouTube, or any other network.
Sure, when a celebrity tweets, they get gobs of traffic, even if it’s just a picture of their dinner. Don’t expect the same unless you also have a well-developed following.
And even if you were maintaining your website, now you’ve got to maintain yet another “site”, if you have the time. If you have a public figure page, know that it’s not the same as your business page, unless your business is in being a personality.
Now that we’re past the sobering reality of get rich quick web schemes and unrealistic expectations, let’s talk about how to do it right.
1) Decide on your mission
This is your reason for existence, the itch you scratch that keeps you up at wee h...